Edupico – Privacy Policy

Edupico ("we", "our", "us") is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your personal information when you use Edupico's website (www.edupico.com), app (app.edupico.com), and AI-powered software platform (collectively, the "Platform").

By using Edupico, you agree to the terms of this Privacy Policy.

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1. Who we are

Edupico is operated by Edupico Limited (Company no. 16605821), of 24 Engadine Close, Croydon, England, CR0 5UU

For any questions about this policy or your data, you can contact us at:

📧 info@edupico.com

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2. What information we collect

When you use Edupico, we may collect the following types of information:

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3. How we use your information

We use your personal data for the following purposes:

1. To provide Edupico services – giving students access to practice questions, scoring, analytics, and exam preparation tools.
2. To personalise learning – tailoring practice sets and recommendations based on student progress.
3. To manage accounts – creating, maintaining, and authenticating user accounts.
4. To process payments – managing subscription fees securely.
5. To communicate with you – sending service updates, support messages, or important notifications.
6. To improve Edupico – analysing usage trends to enhance our AI-driven platform.
7. For compliance and security – preventing fraud, misuse, or illegal activity.

We do not sell your personal information to third parties.

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4. Legal basis for processing

We process your personal data under the following lawful bases:

• Performance of a contract (to deliver the services you subscribed to)
• Legitimate interests (to improve and secure our platform)
• Consent (for optional communications such as newsletters or marketing)
• Legal obligations (where required by law)

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5. Sharing your information

We may share your personal data with:

• Service providers (payment processors, hosting providers, analytics providers) who help us operate Edupico.
• Regulators or law enforcement where required by law.
• Schools or institutions if your access is provided through them (with your consent).

We ensure that third parties only process your data under strict data protection agreements.

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6. International transfers

Your data may be processed outside the UK/EEA. Where this happens, we ensure adequate safeguards (e.g., standard contractual clauses) are in place to protect your data.

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7. Cookies and tracking technologies

Edupico uses cookies and similar technologies to:

• Keep you signed in to your account
• Remember preferences
• Analyse platform usage to improve services

You can manage cookies in your browser settings. However, disabling cookies may affect your experience on Edupico.

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8. Data security

We take appropriate security measures to protect your data, including:

• Encryption of data in transit and at rest
• Secure storage in accredited data centres
• Access controls and monitoring

Despite our safeguards, no system can be completely secure. You are responsible for keeping your login credentials safe.

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9. Data retention

We retain personal data only for as long as necessary:

• Account data is kept while your subscription is active.
• Student learning data is retained for the subscription period and for up to 12 months after cancellation (unless deletion is requested).
• Payment records are retained as legally required (e.g., for tax purposes).

After this period, your data will be securely deleted or anonymised.

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10. Your rights

You have the following rights under UK and EU data protection laws:

• Right to access – request a copy of the data we hold about you.
• Right to rectification – correct inaccurate data.
• Right to erasure – request deletion of your data (subject to legal obligations).
• Right to restrict processing – request limits on how we use your data.
• Right to data portability – request your data in a machine-readable format.
• Right to object – opt out of certain types of processing (e.g., marketing).
• Right to withdraw consent – where processing is based on consent.

To exercise your rights, contact us at info@edupico.com.

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11. Children's data

Edupico is designed for students preparing for the 11+ exams. Accounts must be created and managed by a parent, guardian, or school. We do not knowingly collect personal data directly from children without parental consent.

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12. Marketing communications

We may send parents or guardians updates about Edupico services, offers, or features. You can opt out at any time by clicking "unsubscribe" in emails or contacting us at info@edupico.com.

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13. Changes to this Privacy Policy

We may update this Privacy Policy from time to time. Updates will be posted on this page, and the "Effective Date" will be updated. We encourage you to review this policy regularly.

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14. How to contact us

If you have questions about this Privacy Policy, please contact us:

📧 info@edupico.com
📍 Edupico Limited, 24 Engadine Close, Croydon, England, CR0 5UU

If you are not satisfied with our response, you have the right to complain to the UK Information Commissioner's Office (ICO) or your local supervisory authority.